Communications/Marketing | People & Culture

Now that you've identified your role, click on the timeframe below that most closely aligns with your experience to discover some learning opportunities available to you. Remember, you are in the driver's seat. We hope these suggestions help you as you think about your career success today, tomorrow, and well into the future.

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Months 1-3

Berkeley Operations	UC Berkeley Brand Guidelines & Downloads Brand Training - understand the One Berkeley Philosophy Open Berkeley training and office hours - will depend on what web builder your department uses and your responsibilities Social Media Guidelines - If you're managing UC Berkeley social accounts, email Yasin Id-Deen, Director of Social Media at the Office of Communications & Public Affairs, to develop a social media strategy and cultivate campus collaboration: yasini@berkeley.edu
Building Community	Leadership Directory - Know who is who and create your own network of collaborators
Career & Professional Development	Achieve Together Preparing Yourself for the Process (BECAR AT105) eLearning course: Achieve Together Overview for Individual Contributors (BEACH 600) Join Berkeley Staff Assembly and subscribe to the BSA newsletter
DEIBJ	Principles of Community UC Berkeley Digital Accessibility Procedures - Review and become knowledgeable
Foundational Skills Training	Use the Foundational Skills-Required Training page to determine which course(s) may be due for you at this time. You also receive email notifications from NoReplyUCLC@berkeley.edu for all training courses as they are assigned to you.
Ongoing Meetings	Berkeley Communicators - Email Adrianne Griffith, Associate Director, Communications & Marketing at Office of Communications & Public Affairs, to join the listserv and online community: a.griffith@berkeley.edu
Online Resources	Editorial style guide - The Associated Press Stylebook is the foundational style guide for the campus
Resources for You or Your Team	Campus photo gallery (Photoshelter)
Technology & Systems Training	bConnected Training & Support

Year 1

Berkeley Operations	Social Media Pitch Form - for amplification and collaboration on UC Berkeley Public Affairs channels
Building Community	Identity-Based Staff Orgs (join applicable) Communities of Practice (join applicable)
Career & Professional Development	Log into the UC Learning Center and search by entering the workshop code BECAR### or the workshop title LinkedIn Basics (BECAR354) Work Style & Your Career w/ the Myers Briggs Type Indicator (BECAR151) 1:1 Career Coaching (at least one session to discuss current career goals and explore relevant resources and next steps)
Certificates	Use Sponsored Tuition to obtain a relevant certification through Berkeley Extension to support your career goals and build your expertise. Courses include Web Design, Copyediting and Writing, Data Visualization, and more.
Conferences	NOW Conference
DEIBJ	Multicultural Education Program (MEP) DEIBJ People & Culture Resources
eCourses	BAMI (Berkeley Advanced Media Institute)
Foundational Skills Training	Use the Foundational Skills-Required Training page to determine which course(s) may be due for you at this time. You also receive email notifications from NoReplyUCLC@berkeley.edu for all training courses as they are assigned to you.
Newsletters	Berkeley in the News - email Will Kane, Executive Director of News & Media Relations, to subscribe to the weekly sampling of media clips featuring UC Berkeley: willkane@berkeley.edu Wisdom Cafe
Ongoing Meetings	BeSocial - Online Community and Social Media Standup - Email Yasin Id-Deen, Director of Social Media at Office of Communications & Public Affairs, to join the BeSocial listserv and online community: yasini@berkeley.edu
Supplemental Learning Opportunities	Writing: Business Writing Design: Canva - check about University accounts Marketing/Comm Strategy: Campaign Building Web: Website Accessibility Log into the UC Learning Center and search by entering the workshop code BEWAP### or the workshop title - BEWAP001 How to comply with the web accessibility procedures
Technology & Systems Training	Technology and Systems Training Siteimprove Google Analytics

Year 2

Building Community	Consider joining a Staff Organization Berkeley User Experience (Berkeley UX) Professional Degree Programs MarComm Network Webnet Web Access
Career & Professional Development	1:1 Career Coaching (at least one session to discuss current career goals and explore relevant resources and next steps) Attend the OneIT Summit Log into the UC Learning Center and search by entering the workshop code BECAR### or the workshop title LinkedIn II - Optimize Your Professional Online Presence (BECAR356) The Skills You Bring (BECAR153)
Certificate	UC Managing Implicit Bias Certificate BPM Part I - Grow Today series and certificates
Conferences	NOW Conference
Foundational Skills Training	Use the Foundational Skills-Required Training page to determine which course(s) may be due for you at this time. You also receive email notifications from NoReplyUCLC@berkeley.edu for all training courses as they are assigned to you.
Supplemental Learning Opportunities	Writing: Copyediting Design: Adobe Digital Tools: Photoshop/Illustrator/InDesign Marketing/Comm Strategy: Marketing Goals Web: HTML Fundamentals

Year 3

Career & Professional Development	1:1 Career Coaching (at least one session to discuss current career goals and explore relevant resources and next steps) Log into the UC Learning Center and search by entering the workshop code BECAR### or the workshop title Design Thinking Skills to Build Your Career (BECAR251) Informational Interviewing Practice Lab (BECAR PL103) BSA Mentorship Program Berkeley ExecEd - New Manager Boot Camp
Conferences	NOW Conference Innovations In Employee Communications Conference - explore other ALI events
eCourses	Media Training for Academics
Foundational Skills Training	Use the Foundational Skills-Required Training page to determine which course(s) may be due for you at this time. You also receive email notifications from NoReplyUCLC@berkeley.edu for all training courses as they are assigned to you.
Supplemental Learning Opportunities	Writing: Writing for Web Design: Graphic Design Marketing/Comm Strategy: Audience Segmentation Web: CSS Fundamentals

Year 4

Career & Professional Development	1:1 Career Coaching (at least one session to discuss current career goals and explore relevant resources and next steps) Log into the UC Learning Center and search by entering the workshop code BECAR### or the workshop title Resume Writing Practice Lab (BECAR PL102) Get In Gear for a Breakthrough Year in Your Career! (BECAR181) Staff Fellowship Fellow
Conferences	NOW Conference Smashing Conference by Smashing Magazine
Foundational Skills Training	Use the Foundational Skills-Required Training page to determine which course(s) may be due for you at this time. You also receive email notifications from NoReplyUCLC@berkeley.edu for all training courses as they are assigned to you.
Supplemental Learning Opportunities	Writing: Writing for Social Design: Video editing Marketing/Comm Strategy: Metrics Web: Beginners UX

Year 5+

Building Community	School of Journalism events
Career & Professional Development	1:1 Career Coaching (at least one session to discuss current career goals and explore relevant resources and next steps) Log into the UC Learning Center and search by entering the workshop code BECAR### or the workshop title Interests in Life & Work w/ the Strong Interest Inventory (BECAR150) Staff Fellowship Project Sponsor Management Skills Assessment Program (MSAP)
Certificates	Marketing Certificate Program
Conferences	NOW Conference CASE (Council for Advancement and Support of Education)
Foundational Skills Training	Use the Foundational Skills-Required Training page to determine which course(s) may be due for you at this time. You also receive email notifications from NoReplyUCLC@berkeley.edu for all training courses as they are assigned to you.
Supplemental Learning Opportunities	Writing: Writing Headlines Design: Photography Marketing/Comm Strategy: SEO Web: Design for Mobile App