The Purpose of a Cover Letter
The cover letter completes your professional application and gives the employer an opportunity to know more about you. Cover letters can help distinguish you from other candidates and can help generate interviews. It introduces you, highlights your fit for the position, and provides a writing sample.
It is strongly recommended that you customize each letter for the specific job. A good cover letter responds to the needs of the employer and what you can contribute to the organization. To some hiring managers, it is the most important part of the application.
There are some organizations that do not require a cover letter with your application and may have requirements for the type of resume that you submit. Always make sure to follow the posting instructions for filing an application. Statistically, recruiters do not read cover letters but hiring managers do!
When to Include a Cover Letter
Including a cover letter will make your application stand out. Recent surveys show that only 26% of recruiters read cover letters, but that 56% of hiring managers did and less than half of all applicants submit one(link is external). Best Practice would be to include a cover letter unless the job posting explicitly states you cannot.
Getting Started
Communications Quick Reference Chart (PDF file)
- Research the organization and the specific job you want. Check out their website and use LinkedIn to look at employee and executive profiles. What are their challenges? What is the work culture?
- Don’t be too formal--use a conversational tone, and let them know why you want the job.
- Briefly highlight experience that meets their needs. What do you bring to the job? Avoid repeating your resume word for word.
- Enthusiasm sells!
- Keep it to one page.
- Format – type font and header should match your resume.
Putting it Together:
The Email Cover Letter
Submitting job application materials through job websites or via email is becoming common practice. There are a few things to keep in mind to do this successfully.
- Always follow the employer's instructions on how to submit your job materials. The job posting should give you specific instructions as to what format you should use for your resume, what to include in the subject line of the email, and the deadline for posting. Not following submission requirements can disqualify your application.