To Get Information Out
- To clarify the reasons for change
- To describe the benefits of the change
- To offer a detailed picture of the new organization
- To describe how the change will take place
- To provide information on support/resources
To Gather Information
- To get input from the people affected
- To get feedback on how the change is proceeding
To Affect Attitudes and Behavior
- To show that change is a beginning, not an end
- To create an atmosphere that supports the new identity/culture
- To encourage risk-taking and openness to change
- To move toward a collaborative team approach
To Offer Support During the Change
- To acknowledge loss/fear/resistance
- To show how loss will be counteracted by the advantages of the new organization
- To provide tools (training/information/praise)
- To reduce isolation and foster teamwork