Building Your Brand One Story at a Time

Presenter: Jessica De Anda

Session Description: Do you ever dread answering the question, "tell me about yourself?" Do you want to be well known in your field? Your personal branding story can help you market yourself and become a leading voice in your field.

Jessica has built her personal brand to become a public speaker on topics such as leadership development, communication, and storytelling and has over 7 thousand followers on LinkedIn. She is a public speaker focused on empowering others to tell their own story. Jessica has leveraged her personal brand to take on leadership roles at UC Berkeley including serving as a Dean’s Advisory Committee member at the Haas School of Business and as the Chair of Diversity and Advocacy for Alianza, the Latinx/Chicanx organization at UC Berkeley.

In this session you will learn how to tell your personal brand story and confidently answer the following questions:

  • What is my story?
  • Who is your audience?
  • What are your goals?
  • What are your metrics?