Career Awareness: Trend Tracking

Career Awareness also means keeping abreast of the ever-changing directions your organization, industry, or profession is moving toward.  Establish some habits, such as bookmarking websites that discuss your industry and checking them regularly to read content.  Some examples would be the UC Berkeley News Center and industry journals such as the Chronicle of Higher Education

As you read and speak to colleagues and contacts both at UC Berkeley and elsewhere, seek answers to the following information:

  1. What are the major industry, economic, political and social changes taking place that will affect Cal?
  2. What are the opportunities and problems ahead?
  3. How will my profession be different in two years?  In five years? 
  4. What counts for success here?  How will that change in the future?